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In business, everything we do to attract potential new customers to the front door is called marketing. After that, everything we do to have them become customers for life is called sales. |
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Robert Knowles & Associates can help you determine if you have the right marketing strategies in place in order to drive or attract more potential customers to your business.
Ineffective strategies can be very expensive, time consuming and drain resources better applied elsewhere. By the same token, effective strategies can make the difference between winning and losing.
The Marketing Phase Covers:
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Review of the current marketing strategies with a focus on effectiveness, diversification, measurement and expense. |
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Determine what makes your business “unique and distinguishable”. |
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Tools will be developed to help track and measure the value of each existing and new marketing strategy. |
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| Client Benefits: | | Improves the understanding of the overall quality of the marketing effort and expense. | | Identify previously untried channels for new products and prospective customers. | | Being able to clearly articulate what makes your company special. | | Robert Knowles & Associates can help you only with Step One or we can continue working with you by moving with you to Phase Two. |
| | Phase Two Sales Process/Sales Management |
Once potential customers visit your business or express interest in your product or service, now the focus is on converting them to become paying and satisfied customers.
Having a clearly defined sales process combined with an effective sales management system may dramatically increase your success rate.
The Sales Process/Sales Management Phase Covers:
 | Specifically breaking down the process by which we identify the potential customers unmet needs and then identifying how your product or service provides the solution or value added to meet those needs. | | Determining the levels of activity necessary to achieve your desired outcomes. |
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Client Benefits:
| An improved sales process, implemented with consistency and quality will improve sales results. | | Knowledge of exactly how to achieve your sales results through an activity measurement and feedback system. |
| Phase Three The Right Sales Talent |
An essential key to sales success is to have the right sales talent in place. It is critical. Robert Knowles & Associates can help you determine if you have the right people in place and help you identify new talent if needed.
The Right Sale Talent Phase Covers:
| Review of the current sales team and management. | | Recruitment assessment. We can help you with the interview process and make recommendations based upon non-biased criteria. |
Client Benefits:
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